Turn your advertising budget into measurable profit.

I optimize Amazon, Google Ads and Meta Ads accounts to build profitable, scalable and data-driven acquisition systems.

Why do 80% of ad accounts stagnate or destroy margin?

  • ROAS-driven budgets with no long-term vision
  • Poor campaign structure
  • Decisions made without reliable data (tracking, attribution)
  • Premature scaling leading to cost inflation
My offers

Take back control of your paid acquisition

Consultant
Amazon

Turn Amazon into a profit engine.

Product listing optimization
for conversion
Sponsored Ads structure and management
Strict ACOS / ROAS / real margin monitoring
Continuous optimization based
on sales data
View my approach
Consultant
Google Ads

Capture high-margin intent.

Profit-oriented account
architecture
Incremental performance
management
Business-signal-driven
optimization
Decision-focused reporting (not vanity metrics)
View my approach
Consultant
Meta Ads

Make Meta a growth lever again.

Performance-ready account structure
Campaigns designed for revenue, not clicks
Decisions guided by business
data
Continuous A/B testing and
iteration
View my approach

How I increase your advertising profitability

I turn ad spend into predictable, scalable growth through a structured, ROI-driven and data-first approach.

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01
Data-driven audit

Deep analysis of accounts, tracking and funnels to uncover real performance gaps.

02
ROI-focused optimization

Campaign restructuring, budget reallocation and controlled testing.

03
Decision-ready reporting

Clear dashboards designed to support decisions, not just observation.

Measurable results, focused on profitability*

*Performance depends on account maturity and the activated levers.
+30%
Advertising profitability

Every euro invested is reallocated to the campaigns that truly contribute.

-15%
Cost per acquisition (CPA)

Precise targeting of high-value intent, without sacrificing volume.

x2
Budget growth

Campaign structures designed to scale without degrading performance.

+20%
Conversion rate

Alignment between ads → intent → landing pages.

Ready to take back control of your acquisition?Let’s build a data-driven advertising strategy focused on profit and designed to last.

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What my former managers say

Here’s how my data-driven, profitability-focused approach impacted their results.

"J’ai eu le plaisir d’encadrer Franck pendant cinq ans chez Izipizi, où il a occupé plusieurs rôles clés au sein de notre équipe e-commerce. Durant toutes ces années, Franck a fait preuve d’un professionnalisme sans faille, d’un engagement constant et d’une expertise technique précieuse."

Lauren

"Franck is a very valuable professional. I have been impressed by his ability to grasp his mission rapidly, and advance all subjects autonomously with high involvement. Franck has helped us recover our Amazon sales thanks to optimized content and accurate investment."

Maya

“Franck is a great person to work with. He is bright, knowledgeable and also a really nice individual. With his great dedication and ambition to always deliver quality results, Franck proved to be a key team player and a definitive asset to the success of the project.“

Wissam

“Franck est un professionnel engagé, autonome et orienté résultats. Sur nos projets e-commerce, il a su faire preuve d’une grande rigueur et d’une réelle expertise, notamment sur Amazon, où ses optimisations ont eu un impact direct sur notre performance.”

Yves