Amazon Consultant

From product listing optimization to advanced Sponsored campaign structuring, I activate the right Amazon Ads levers to improve your performance.

Why Amazon Ads often fail?

The four mistakes that kill profitability on Amazon Ads:

  • Poor campaign structure (unsegmented SP/SB/SD)
  • Unoptimized keywords (wrong match types)
  • Inconsistent bids, no bidding strategy
  • Premature scaling that increases costs
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My four-step approach

A structured method to improve profitability and growth
1. Audit & diagnosis

Analysis of the account (ACOS, TACOS, ROAS, CTR, CVR)

Review of SP / SB / SD campaigns

Keyword and targeting analysis

Product catalog review (product pages, images, A+ content)

2. Structural optimization

Organization by themes / categories

Segmentation by match type

Implementation of negative keywords

Product page optimization (title, images, bullets, A+)

3. Campaign optimization

SP / SB / SD campaign optimization

Bidding strategy aligned with objectives (ACOS vs TACOS vs profit)

Audience & keyword testing

Automation & rules (when applicable)

4. Profitable growth

Scaling by category and winning products

Budget strategy (gradual scaling)

Promotion strategy (Sponsored Brand / Sponsored Display)

Brand growth strategy (Store, Brand Follow, Posts)

What I can optimize immediately in your account

Amazon levers I master

Discoverability & Advertising
Sponsored Product: Auto + manual structure ; Targeting ; Bid optimization
Sponsored Brand: Brand awareness + catalog sales
Sponsored Display : Remarketing ; In-market audiences ; Contextual targeting
Sponsored TV : Awareness & reach
Product page optimization
Title: Brand + Product Name + Size + Color (60–200 characters)
Images: Product fills 80% of the frame, white background, 1000–1000 px
Bullets: Short phrases, no ending punctuation
Description: User-focused, 3–5 bullets (≤500 characters)
Brand Story & promotions
A+ content modules
Benefit-driven storytelling
Brand Store optimization
Amazon promotions

Who I work best with:

  • Direct-to-consumer brands active on Amazon
  • Amazon sellers (FBA / FBM)
  • Monthly ad spend above €1,000 (flexible depending on scope)
  • Accounts looking to scale profitably or regain margin
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