Meta Ads Consultant for e-commerce

From account structure to advanced testing (A/B, Conversion Lift), I optimize your Meta Ads campaigns to maximize ROAS, volume, and stability.

Why Meta Ads no longer performs for many e-commerce brands?

Meta Ads rarely fails due to lack of budget — it fails due to poor structure, weak signals, and uncontrolled testing.

  • Campaigns focused on clicks rather than real sales
  • Algorithm underfed (Pixel only, partial data)
  • Creative tests run without method or statistical significance
  • ROAS becomes unstable as budgets increase
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My four-step approach

A Meta Ads approach designed to drive sales
1. Audit & diagnosis

Pixel & Conversions API setup

Event prioritization

Learning signal analysis

2. Campaign structuring

Objective selection (sales, catalog, leads)

Budget strategy: Advantage+ vs manual ad sets

3. Continuous testing

Creative, audience, and placement A/B testing

Conversion Lift & Brand Lift tests

4. Profitable growth

ROAS and value optimization

Multi-level analysis (campaign → ad set → ad)

What I can optimize immediately in your account

Meta Ads levers I master

Advertising &
structure
Sales, catalog, and lead objectives
CBO / ABO budget strategies
Placements optimized by objective
Creative &
formats
Image, video, carousel, collection formats
Mobile-first, performance-driven creatives
Systematic creative refresh
Audiences
management
Broad audiences
Lookalike audiences
Dynamic remarketing

Who I work best with:

  • E-commerce brands already generating sales
  • Well-structured product catalogs
  • Teams able to test, iterate, and execute
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